I am a strategically driven Creative + Art Director with UX Design experience. I work in both digital and print design.
Clients include those in the public and private sectors in industries including luxury + fashion, the arts, media, corporate and health care.
International experience encompasses London, Milan, Tokyo, and New York.
Skills
Creative + Art Direction
- Clear and distinct creative vision driven by strategy and insight.
- Informed, refined eye for effective, elegant visual design
- Brand identity creation, management and integration.
User Experience (UX) Design
- Establish and develop the company's UX methodology
- Complete thorough design research from persona and scenario creation to understanding and summarizing business objectives
- Define user journeys, conduct content audits and improve information architecture
- Lead brainstorming sessions
- Contribute to and observe user testing sessions and feed observations back into working designs
- Manage the company's UX capability including internal and free-lance resources
Strategy + Innovation
- Research reporting on trends and technical developments. Feedback findings and relation to core business to appropriate departments (Executive Leadership Teams, Marketing, Research & Insight)
- Social Media marketing and corporate strategy development in collaboration with external and internal stakeholders
Design Management
- Recruitment and sculpting of creative teams
- Foster growth of permanent team members
- Establish work experience programme for young students
- Ensure projects are delivered on-time, on budget at the highest quality level
Video
23 Jan 2011
Part 4 : Taste / Pinot Noir -- the Heartbreak Grape
Part 4 in a four part series of short video clips about a trip to Burgundy, France to taste pinot noir, the red wine for which the region is renown.
More
Blog
22 Dec 2011
A clay oven made by hands and feet
This is a photo that Craig shows us of how our oven should look once it's finished. Holy smokes! Will we really be able to do this?
A small community of …
Published Writing
-
2009
Articulado
I was invited to write about my experiences as a graphic designer in this book by Spanish design agency Sanserif Creatius. Contributors included design luminaries Milton Glaser, Michael Bierut, Karim Rashid and Erwan Bouroullec amongst others.
-
2009
Art & Living : The Art of Design
"At the Helm - Exceptional Women Steer Italian Design into the Future" is the title of this article which takes a look at the fascinating leaders of Italy's contemporary furniture scene. -
2009
SOMA Magazine : Salone Internazionale del Mobile
This article examined up and coming designers at Milan's annual contemporary furniture fair.
News
-
22 Jul 2011
Finding Home : an exhibition
I held an exhibition of a small body of work that I had developed around the idea of 'Home' at a gallery space in London. -
12 Apr 2011
Learning from the best in UX at Digitas Health
I'm a few months into my contract at Digitas Health - London. In this short space of time I've had the opportunity to work with Angel Brown, UX Director here at the agency. I helped run a participatory design session with oncologists in Rome and also learned about the Cooper Method which we used to distil our research.